A total of 226 opened their first shop in Shanghai last year and another 256 opened in the first half of 2018 of which 87 percent chose to launch in the city s commercial complexes such as HKRI Taikoo Hui K11 Raffles City Changfeng Joy City Shanghai Global Harbor and Shanghai Shimao Festival City.

Huaihai Road M. Xintiandi and the Bund will host 30 promotion activities during the festival. As a highlight the Shanghai Shimao Festival City officially opened on Friday featuring...