Time-honored brands celebrated at international expo

A total of 59 of Shanghai’s time-honored brands will be present in a special zone at the second Exposition on China Indigenous Brand which begins on May 10.

Seven brands will release details of new products.

The event, which encourages the development of local brands, will have seven parallel forum sessions this year following the main forum.

A shopping area with interactive facilities will help visitors understand the nature of local brands and include products from more than 200 of them.

Qiu Wenjin of Shanghai Development and Reform Commission told a press briefing on Tuesday that local companies' brand awareness and the building of the Shanghai brand itself was an important step for future reform and development.