Potential of video/audio streaming sector set to grow

China's media and entertainment sector will see strong demand for paid content and membership of online video/audio streaming sites in the coming years and online gaming is also set to continue its rebound after declining in 2014, according to a latest report.

Internet companies will transform original fictional works into film and television series, said a joint report by China Jianyin Investment Co Huawen Media Investment Co and the Central University of Finance and Economics.

Investors will fund technology-driven innovation in the media sector in the future, said chief researcher Zhang Lulu at JIC Huawen said.

The central government's call for high quality cultural and entertainment content will also increase the sector's growth potential, the report said.