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CIIE ready to speak, listen and eat

Xu Lingchao
The second China International Import Expo will feature more translating machines, bilingual information robots, more rest areas, better catering services, and clearer signs.
Xu Lingchao


The second China International Import Expo will kick off within ten days.

With translating machines, bilingual information robots, more rest areas, better catering services, and clearer signs to guide the visitors, the team preparing for the second expo has made some impressive progress.

A total of 83 translating machines will be placed around the National Exhibition and Convention Center as well as the passages leading to the venue. Last year, there were only 32.

CIIE ready to speak, listen and eat
Xu Lingchao / SHINE

A total of 83 translating machines will be placed in the venue. The machines are actually connected to a translating center where live interpreters speak directly to visitors. 

According to Nie Qingxin of the expo bureau, each machine is connected directly to a remote translating center and interpreters speak directly with visitors.

“We offer translation from Chinese to 12 languages,” said Nie. “Within 10 seconds, an interpreter speaking will answer.”

Nie said last year, there was no such translating service, and all translation was done by volunteers at the venue.

This year, there will be 5,881 volunteers at the expo, 3,653 providing direction and guidance information, double the number last year.

According to the bureau, more than 1,000 translators have signed up, 20 percent more than last year. Another 260 translators will be at the expo to help visitors speaking minority languages such as Italian and Portuguese.

Robots in the shape of the panda mascot “Jinbao” have been placed around the venue, equipped with speech recognition systems that can identify both Chinese and English.

One simply starts a conversation with the robot by saying “Hello, Jinbao.” The robots will show the visitors the layout of the venue and where all the booths and eateries are, planning the best route for the visitors to get to any part of the venue.

CIIE ready to speak, listen and eat
Li Maojun / Ti Gong

“Jinbao” speaks Chinese and English.

After the first CIIE, the bureau surveyed exhibitors and purchasing agents from all over the world, and the results suggested the most urgently needed improvement were the translation, catering and transportation.

The convention Center covers 1.5 million square meters, the largest of its kind around the world.

“The center is in the shape of a four-leaf clover,” said Nie. “It is hard for people to get around without proper signs and guidance.”

This year, 6,600 signs are in the venue. Among them,12 huge information boards showing not only directions, but the timetable of main events, with information such as walking distance and current location.

CIIE ready to speak, listen and eat
Yuan Jing / Ti Gong

One of the signboards in the expo venue pointing out directions for the visitors.

“We have also upgraded rest areas for visitors,” said Li. “There are three rest areas in the passages between the venues, each can host about 100 people.”

Li said seven business match lounges would accommodate exhibitors and purchasers, privacy considerations mean that only about eight pairs of traders can use any lounge at any one time.

Another improvement is catering, said Zhang Min, in charge of the catering preparations.

“We can serve up to 250,000 meals from 8am to 8pm each day from 140 caterers,” said Zhang. “Five-star hotels will also provide food and buffets for conferences and meetings.”



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