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Love Shanghai and Enjoy Shopping: Double Five festival aims to boost consumption

Li Qian
The video showcases how Shanghai is promoting rebirth of time-honored brands, introducing novel shopping experience and introducing new retail trends.
Li Qian

The city's new promotional video "Love Shanghai and Enjoy Shopping" was released on Monday.

On the same day, Shanghai launched the Double Five shopping festival, hoping to spur consumption through online and offline activities and support the city's development to be a global consumption city.

Business in Shanghai is quickly gathering pace. The video showcases how Shanghai, as one of the first cities to have total retail sales of consumer goods exceeding trillion yuan, is promoting rebirth of time-honored brands, introducing novel shopping experience and introducing new retail trends.


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