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Advertising spend in China to fall by 2.8% - China Economy News
Economy

Advertising spend in China to fall by 2.8%

GroupM report predicts 11 percent rise in online advertising next year because of the dominant role that the digital economy is playing in everyone's daily life.



Brands are us: China companies profit from high-profile names - China Economy News
Economy

Brands are us: China companies profit from high-profile names

Seventeen Chinese brands ranked in the top 100 in a global survey, with digital companies and retailers the biggest winners.
Four Chinese brands among world's most valuable - China Economy News
Economy

Four Chinese brands among world's most valuable

Alibaba was the world's second most valued brand, according to a recent WPP and Kantar ranking. Newcomer Pindoudou broke onto the list in 26th place.
Coronavirus expected to have lasting impact on media landscape - China Economy News
Economy

Coronavirus expected to have lasting impact on media landscape

Agencies are cutting costs and predicting steep declines in sales growth this year as the advertising market heads into an uncertain future.
Where you buy, what you buy, how you buy. Welcome to the trendy 20s! - China Economy News
Economy

Where you buy, what you buy, how you buy. Welcome to the trendy 20s!

The retail realm is awash with buzzwords: pop-up stores, convergence, China-focus merchandise, online influencers, the shopping experience.  So what's ahead in 2020? 
Open sesame! Alibaba magic touch still unlocking new treasure troves - China Economy News
Economy

Open sesame! Alibaba magic touch still unlocking new treasure troves

The Alibaba's empire was built on the foresight of levering China's rapidly growing Internet use into an online market phenomenon.
Chinese brands soar in value - China Economy News
Economy

Chinese brands soar in value

Annual ranking notes growing worldwide recognition as local companies thrive despite trade tensions and slower growth. 
WPP announces huge restructuring plans - China Economy News
Economy

WPP announces huge restructuring plans

WPP announced a US$375 million restructuring plan over the next three years following the exit of founder and former chief executive Sir Martin Sorrell earlier this year.
Global ad market forecast downgraded - China Economy News
Economy

Global ad market forecast downgraded

GroupM has slightly downgraded its growth forecast for the global advertising market to 3.6 percent in 2019 from the previous 3.9 percent.
Chinese firms rise fast on global brand value ranking - China Company News
Company

Chinese firms rise fast on global brand value ranking

Chinese firms are making fast progress in brand value, a report showed on Tuesday.
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