◦ WPP
China's top brands see value grow by 12 percent: survey - China Economy News
Economy

China's top brands see value grow by 12 percent: survey

The BrandZ listing is commissioned by WPP and conducted by market research firm Kantar. It ranks brands based on what they contribute to the corporate value of their owners.
Advertising spend in China to fall by 2.8% - China Economy News
Economy

Advertising spend in China to fall by 2.8%

8 percent loss this year with a total size at 626.2 billion yuan US 89.5 billion while the global market expects an 11.8 percent fall according to WPP s media investment arm GroupM.
Brands are us: China companies profit from high-profile names - China In Focus News
In Focus

Brands are us: China companies profit from high-profile names

BrandZ is commissioned by WPP and conducted by market research firm Kantar.
Four Chinese brands among world's most valuable - China Economy News
Economy

Four Chinese brands among world's most valuable

Alibaba was the world's second most valued brand, according to a recent WPP and Kantar ranking. Newcomer Pindoudou broke onto the list in 26th place.
Coronavirus expected to have lasting impact on media landscape - China Economy News
Economy

Coronavirus expected to have lasting impact on media landscape

The world s largest advertising holding group WPP said like for like revenue in China slumped 23 percent in the first two months this year and group like for like revenue excluding...
Where you buy, what you buy, how you buy. Welcome to the trendy 20s! - China Economy News
Economy

Where you buy, what you buy, how you buy. Welcome to the trendy 20s!

Gordon Domlija chief executive of WPP s media investment unit Wavemaker China and president of the Asia Pacific region said local expertise will become critical as multinational companies...
Open sesame! Alibaba magic touch still unlocking new treasure troves - China Economy News
Economy

Open sesame! Alibaba magic touch still unlocking new treasure troves

Kantar the data arm of global advertising and public relations giant WPP said its online survey of 900 consumers revealed that a third of respondents spent between 501 yuan and 2...
Chinese brands soar in value - China Economy News
Economy

Chinese brands soar in value

The total value of the 100 most valuable Chinese brands increased 30 percent to US 889.7 billion despite trade tensions and slower growth according to the latest study by WPP and Kantar....
WPP announces huge restructuring plans - China Economy News
Economy

WPP announces huge restructuring plans

WPP announced a US$375 million restructuring plan over the next three years following the exit of founder and former chief executive Sir Martin Sorrell earlier this year.
Global ad market forecast downgraded - China Economy News
Economy

Global ad market forecast downgraded

WPP s media investment arm GroupM has slightly downgraded its growth forecast for the global advertising market to 3.
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