Biz / Tech

Brighter pictures for Chinese TVs

Zhu Shenshen
Domestic brands achieve double-digit growth in the first quarter while leading foreign manufacturers post a drop in sales. 
Zhu Shenshen
Brighter pictures for Chinese TVs
Ti Gong

Hisense displayed its ultra high-definition 4K laser TV in Shanghai, which offers consumers "IMAX effects" at home.

Chinese TV manufacturers achieved double-digit growth and narrowed the gap with leading South Korean brands in the first quarter, industry researcher TrendForce said on Monday.

In the first quarter, global TV sales reached 49.9 million units, a 0.5 percent growth from a year ago. Samsung, LG Electronics, TCL, Hisense, Xiaomi, Skyworth and Sony are now the world's top TV brands, according to the Taiwan-based researcher.

Samsung and LG Electronics posted a drop in sales in the first quarter compared with Chinese brands' double-digit growth. TCL, the No. 3 maker, now has 5.69 percent of market share, less than 1 percentage point behind LG Electronics’ 6.50 percent, compared with its previous 3 percentage points gap, TrendForce said.

Hisense and Xiaomi are betting on overseas expansion besides domestic sales, which is fueling their growth, analysts said.

Hisense also joined with content providers to offer users more than 1,000 high-definition films and programs for its laser TVs, offering “IMAX effects” at home, it said.

Marketing campaigns for coming 618 shopping festival in June and demand for ultra-high definition will continue to fuel sales for domestic brands, TrendForce said.

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