Aikucun sets targets global expansion

Aikucun, a Shanghai-based startup that's already raised 1.5 billion yuan (US$214.3 million) in financing, said on Wednesday that it plans to help domestic brands reach overseas markets through its global open platform.

Aikucun allows individuals and small business owners to establish online “distribution shops” on its multi-channel platform. In 2020, globalization is one of the top strategies of the company, said Wang Min, founder of Aikucun.

Aikucun intends to speed up globalization of its channels, helping domestic sellers expand overseas.

More than 5,000 overseas and domestic brands have sold 100 million products through Aikucun, according to the company.

It now has 1.4 million “small distributors” including housewives and part-time merchants, and this figure is set to reach 3 million in 2020, according to Wang.