China enhances efforts in protecting fashion intellectual property

China has set up a fashion intellectual property protection center during the China Fashion Week, according to the China Fashion Association.

The center aims to push forward the establishment of China's fashion intellectual property protection system, safeguard the rights of original designs and inspire innovation vitality in fashion sector.

To protect fashion intellectual property, efforts should be made to raise value of fashion brands, strengthen the qualification approval of cooperative enterprises and give full play to the role of intermediary agencies, said Gao Yanmin, an official with the Ministry of Industry and Information Technology.

The CFA will encourage originality in fashion industry and accelerate the commercialization of designs, according to Zhang Qinghui, president of the association.