New project aims to preserve intangible cultural heritage

A new project has been launched for the preservation and promotion of China’s outstanding intangible cultural heritage and craftsmanship.

The Growing Sapling Project is a joint effort of China Cultural Heritage Foundation and Swarovski.

In addition to financial support, intangible cultural heritage will also receive aid from regular volunteers. 

According to Geng Jing, chairman of the foundation, the project aims to explore intangible cultural heritage on a broader scale. 

“By encouraging more individuals or communities to get involved, searching for private projects with typical characteristics of inheritance and potential, it can further arouse the enthusiasm of the public and inspire the spirit of artisans,” Geng said.