McDonald's takes the plunge into coffee delivery service

McDonald’s has become the latest food giant to launch online delivery services of premium coffee in China after Starbucks took the move two months ago.

Starting from today, customers can order McCafé items through the McDonald’s WeChat account, ele.me or Meituan Dianping, and the freshly made coffee will be delivered within 28 minutes in order to guarantee quality. The service will first have a run in Shanghai, and then expand to other areas.

In August, Starbucks tied up with Alibaba Group to offer coffee delivery, which caused quite a buzz in the industry.

Zhang Jiayin, CEO of McDonald’s China, said the sector has great potential, with the rising demand for the convenient consumption of quality coffee.

Different from Starbucks, McDonald’s has accumulated years of experience in delivery services.