IKEA opens new store in Jing'an District

SHINE
The first IKEA City store in China, a three-story, 3,000-square-meter outlet near Jing'an Temple, was packed with visitors upon its debut.
SHINE

IKEA opened its latest store in downtown Jing'an District on Thursday as the Swedish home furnishing giant makes a further move to reach consumers following the launch of a Tmall store in March.

The first IKEA City store in China, a three-story, 3,000-square-meter outlet near Jing'an Temple, was packed with visitors upon its debut.

Last year, IKEA announced a 10-billion-yuan (US$1.41 billion) investment in its China operations for the fiscal year ending in August, which includes upgrading its existing stores and adding a network of smaller stores in central urban locations.

Accessibility and digitalization are two crucial parts of its China strategy.

IKEA opens new store in Jing'an District
Dong Jun / SHINE
IKEA opens new store in Jing'an District
Dong Jun / SHINE
IKEA opens new store in Jing'an District
Dong Jun / SHINE
IKEA opens new store in Jing'an District
Dong Jun / SHINE
IKEA opens new store in Jing'an District
Dong Jun / SHINE
IKEA opens new store in Jing'an District
Dong Jun / SHINE
IKEA opens new store in Jing'an District
Dong Jun / SHINE
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