Samsung and Apple losing ground as Chinese brands grow
Samsung and Apple are losing ground in the global smartphone market because of sluggish market demand and growing Chinese brands, researchers said.
Samsung and Apple no longer made up 50 percent of the world’s active smartphones in September, compared with 52.3 percent in September of 2017 and 56.5 percent in 2016, according to research firm Newzoo.
Chinese brands including Oppo, Huawei, Xiaomi and Vivo are "slowly but surely increasing their market share," Newzoo said.
In September 2018, the two most popular brands based on active smartphones were Samsung and Apple, with market share of 26.2 percent and 23.7 percent separately, compared with 10.4 percent for Oppo in the third position.
In the fourth quarter, global smartphone production capacity will reach 380 million units, unchanged compared with the third quarter, researcher TrendForce said.
Sluggish market demand, especially lower-than-expected new iPhone sales, has deterred production capacity, they added.