Biz / Tech

Smartphone vendors bet on design

Zhu Shenshen
Manufacturers of Chinese brands hope to reverse months of declining sales by introducing innovative designs and features to woo consumers.
Zhu Shenshen

Sales of Chinese smartphones dropped 6.7 percent in October following a decline that had lasted several months and vendors are hitting back with new designs and innovative features. 

Vivo,the country’s No. 2 smartphone brand, launched its Vivo S5 with diamond-shaped cameras, the first in its kind in the industry. With a 48-mega-pixel camera, improved selfie facility and faster fingerprint features, the new model goes on sale on Friday.

“The new product is a mixture of art and technology. We have to take method to meet all demands of photography and fashion from young consumers,” said Zhang Jiayao, product director of the Vivo S series.

Lenovo is launching a new Razr with a folding screen, rebooting Motorola’s classical design with new functions and design, the company said. 

Lenovo bought Motorola Mobility in 2014 for US$2.9 billion.

Huawei and Xiaomi have also launched concept models with folding design and ultra-high definition cameras.

In October, Chinese smartphone sales were 35.97 million units, down 6.7 percent from a year ago, according to the China Academy of Information and Communications Technology.

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