KFC, Karl Lagerfeld launch limited-edition bags

Li Fei
Inspired by the design of KFC's Big Box, the pair co-released two limited-edition handbags and KFC's new uniforms on Tmall.
Li Fei
KFC, Karl Lagerfeld launch limited-edition bags
Ti Gong

Limited-edition handbags inspired by the design of KFC’s Big Box

To celebrate the 80th anniversary of KFC’s signature fried chicken, the fast-food brand announced a collaboration with legendary French fashion designer Karl Lagerfeld’s eponymous brand. Inspired by the design of KFC’s Big Box, the bedfellows co-released two limited-edition handbags and KFC’s new uniforms on Tmall.

Meanwhile, a playful fashion show with a circus performance was hosted at the Shanghai Exhibition Center on the launch day on September 4, where KFC staged a special “restaurant” (full of handbags, but no fried chicken) as a runway for models and performers.

The two handbags are both black and white. One is a cow-leather “Unbounded Bucket” inspired by KFC’s famous Big Box with the slogan “KEEP FUN CHIC” on it, while the other is a Dupont paper T-shirt bag printed “who is kk” on the front, and “love from KFC” on the back side.

KFC, Karl Lagerfeld launch limited-edition bags
Ti Gong

KFC opened a special "restaurant" (full of handbags but no fried chicken) as a runway at Shanghai Exhibition Center.

KFC, Karl Lagerfeld launch limited-edition bags
Ti Gong

Limited-edition handbags co-released by KFC and Karl Lagerfeld

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