Historic Bund building becomes bespoke center
A number of designer wedding dresses incorporating traditional Chinese and Japanese cultures, as well as Western fashion styles, are displayed at a grand fashion show at Bund 22 on Tuesday night to celebrate the opening of the Yumi Katsura flagship store.
A historical building on the Bund has been converted into an upscale bespoke service center after renowned Japanese designer Yumi Katsura opened a flagship store there on Wednesday.
The Bund 22, originally built in 1906 for foreign banking institution Swire Pacific and one of the oldest buildings on the Bund, has become the city's tailored services center for dresses, weddings, dining, medical services and travel, the management of the building said.
In the next step, the Bund 22 will help contribute to the city government’s campaign to promote Shanghai’s four brands: manufacturing, services, shopping and culture, Bund 22 CEO Michelle Lee said. The building is being developed into a cultural and art center integrating Chinese and Western cultural innovative industries, she added.
A grand fashion show was held in the historical building on Tuesday night to celebrate the opening of the Yumi Katsura flagship store. A number of designer wedding dresses incorporating traditional Chinese and Japanese cultures, as well as Western fashion styles, were displayed along the central corridor of the historical building.
The Bund 22, originally built in 1906 for foreign banking institution Swire Pacific, is the only century-old red-brick building on the Bund.
The Japanese wedding dress brand was established over half a century ago and has opened stores in Paris, New York, Milan and Tokyo.
The flagship Shanghai store plans to send local designers to study at fashion academies in Japan in the future, the store's general manager Tang Yanting said.
Dozens of high-end clothing and jewellery brands have opened stores in the building, including custom-made gowns brand Guo Pei, French wedding dress designer Aolisha, and Chinese jewellery brand C-Jewelry.
The historic building was originally designed by Davies and Thomas Civil Engineers and was constructed by Swire Pacific Limited of England. It is the only century-old red-brick building on the Bund.
