Nutrition for babies platform
Infant formula manufacturer Wyeth Nutrition has enhanced its digital strategy in China with the launch of a new platform W+Club.
The platform provides information on health management and nutrition plans through Wyeth's brand BabyNes.
And it allows mothers to share their experiences through online parenting services provider Babytree.
“Through this initiative, we hope to explore a new range of innovative products and models to meet the evolving needs of mothers and babies," said Frank Qu, president of Wyeth Nutrition China.
It is also a success for the innovation incubator program run by Nestle Group, the world’s largest food group, which oversees Wyeth Nutrition.
Arshad Chaudhry, Nestle senior vice president of nutrition zone Asia, Oceania and Africa, said the digital strategy has become a key to developing new markets and responding quickly to China’s rapidly evolving market demands.
“We are confident in Wyeth Nutrition’s growth and success in China with its continued investment in innovation and digitalization,” said Chaudhry. “The new platform will offer sought after information for a new generation of mothers.”