Ford shifts China growth plans into high gear

As part of a new strategy to court consumers in the world's largest auto market, US-based carmaker intends to roll out 30 new models in next three years.

Ford Motor Company has announced an ambitious China plan to accelerate its growth in the world’s largest auto market.

“Ford will launch 30 new models designed especially for Chinese consumers in the next three years,” said Chen Anning, Ford China’s chief executive officer, who was appointed as head in November when the company made China an independent business unit under its global network.

“Among the new models, 10 will feature the use of new energy, while most models will be equipped with self-driving and smart connectivity technologies,” Chen announced during a conference, days ahead of the Shanghai Auto Show starting next week.

Ford, the world’s fifth largest automaker, has been accused of being slow to introduce new models into the China market, where the selection of new vehicles and brands available to local consumers has grown rapidly over recent years. 

“Ford will enhance its investment in China, with the launch of centers for product, innovation, design and new energy to facilitate our China plan,” Chen said.

During the conference, Ford unveiled a new SUV model, the Escape, designed for Chinese consumers.


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