CIIE brings exhibitors and buyers together

Huang Yixuan
China International Import Expo Bureau official says pre-expo matchmaking meetings for exhibitors and buyers are an important part of preparatory work for the November event. 
Huang Yixuan
CIIE brings exhibitors and buyers together
Huang Yixuan / SHINE

Exhibitors and buyers of consumer products took part in a "matchmaking" session on Friday ahead of the third China International Import Expo to be held in Shanghai in November.

The event, the first matchmaking meeting of the third CIIE, brought together more than 300 exhibitors and buyers, including over 50 overseas exhibiting companies and over 100 purchasers.

Leading enterprises, such as BSH Home Appliances, Shiseido Co, Miji Design Germany, Alfred Kärcher SE & Co KG and Vorwerk, were introduced to buyers.

Online platforms Alibaba, Pinduoduo and Suning, traditional platforms Bailian Group, RT-Mart, Carrefour and Metro AG, as well as trading enterprises such as the Orient International Group and Takashimaya Co were among the buyers.

Sun Chenghai, deputy director of the China International Import Expo Bureau, said holding matchmaking meetings for exhibitors and buyers is an important part of preparatory work for the expo, offering opportunities to CIIE participators to build connections.

Wang Zhenfei, southeast region head of BSH Home Appliances (China) Co, said: "Through the previous two CIIE sessions, we have felt that the expo has built a communication platform to convey to the world China's determination to encourage free trade and expand opening-up, bringing numerous opportunities to foreign-funded enterprises.

"We also feel that governments at all levels, provincial delegations and purchasing groups attach great importance to the expo. It gives us more opportunities to connect with customers and access to more potential procurements," Wang said.

The booth of Japanese multinational personal care company Shiseido will double in size this year to 504 square meters to display its popular brands and launch new products, according to Naoko Hase, head of corporate strategy at Shiseido China.

Japan’s Kabushiki Kaisha Seiyi Beauty will display its skincare brand Megumi No Honpo this year in an exhibition area more than double in size compared with last year. It said: "The CIIE has served as a great platform for us to build connections and partnerships with Chinese enterprises and to introduce our products to more Chinese consumers."

CIIE brings exhibitors and buyers together
Huang Yixuan / SHINE
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