Fair's innovative products attract thousands

Ding Yining
The three-day 21st SIAL China event at the National Exhibition and Convention Center featured 22,000 exhibitors and 200,000 types of packaged and fresh food products. 
Ding Yining

The 21st SIAL China wrapped up on Wednesday at the National Exhibition and Convention Center. 

The three-day fair, which featured 22,000 exhibitors and 200,000 types of packaged and fresh food products. attracted 60,000 buyers and trade delegation members. 

Locally made crispy roselle chips and pear-flavored sweet loquat syrup won the top two places at an innovation competition at the fair.  

SIAL China CEO Anna Li said the fair expects to see more innovative products as food companies tend to think out of the box and offer cross-industry innovation with the pandemic bringing market uncertainty.

At a forum during the event, Huang Bo, executive director of CICC Capital, said the company was still optimistic about the booming tea-drink sector. 

"Innovative flavors and the food supply chain will be essential for startups in the tea drink and bottled drink category," he said.

He saw a rising investment opportunity and growth potential for food catering supply chain services and pet food. 

Wang Peng, deputy general manager at Cofco Sundry Natural Foods Co, noted that the big trends for healthy packaged food included small portions which were convenient to carry around and which displayed innovation in package design and flavor.

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