Biz / Tech

DJI eyes expansion in Chinese market with foldable drone

The next-generation Mavic Air drone is slated to help DJI grow in one of the fastest-growing markets.

China's drone maker DJI eyes expansion in the Chinese market with the release of a new drone today in Shanghai.

The next-generation Mavic Air drone features a foldable design, improved energy efficiency, and user-friendly camera, said Shenzhen-listed DJI, which sees the consumption sector in China as one of its fastest growing markets.

Customers can pre-order the Mavic Air online today at prices starting from 4,999 yuan (US$791). With additional accessories and batteries, the drone will cost 6,399 yuan. The company said it will start shipping pre-orders from Sunday.

DJI expects revenue of 18 billion yuan in 2017, making it the world's biggest drone maker by revenue. Overseas income is expected to account for almost 80 percent of its revenue. 

Zhu Shenshen / SHINE

The new Mavic Air drone is seen next to an iPhone X.

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