Wooly partnership

The Woolmark Company collaborates with Asia’s iconic luxury department store, Lane Crawford, to launch two worldwide exclusive wool-rich athleisure capsule collections.

The Woolmark Company collaborates with Asia’s iconic luxury department store, Lane Crawford, to launch two worldwide exclusive wool-rich athleisure capsule collections by Helen Lee and Particle Fever under the theme of “Fitness x Fashion” in Lane Crawford at Hong Kong’s ifc mall and Shanghai Times Square.The two-year partnership between the Woolmark Company and Lane Crawford, in China’s mainland and Hong Kong, also hopes to showcase outstanding local and international design talents, and to develop new creations and innovations inspire by Merino wool.

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