Gap, Cartier host major product events in Shanghai

Tan Weiyun
Gap launched its new fall collection during a ceremony at Shanghai Star Global Port, while Cartier showed off its 2020 offerings at the West Bund.
Tan Weiyun
Gap, Cartier host major product events in Shanghai
Ti Gong

Gap launches its fall collection with a new brand manifest “Comfortable Together” at Shanghai Star Global Port. 

GAP

American clothing and accessories retailer Gap has announced a new brand manifest “Comfortable Together” with Ultrasoft Carbonized Technology this fall, delivering a fun, comfortable and high-quality wearing experience.

Gap brand ambassador in Asia, actress Zhang Tian’ai joined the launch ceremony at Shanghai Star Global Port and shared her views about comfortable clothing. “Feeling at ease is always an ideal state pursued by everyone whether it’s in a business trip, at a party or in sports,” she said. “Gap sweaters give me this sense of comfort, which allows me to express myself freely and without restraint.”

The ceremony was presented in a dandelion-shaped labyrinth. Visitors can try four different routes leading to the center, where a huge Brannan Bear sits in a Gap sweater. A pop-up shop and exhibition also opened to the public.

Divided into four interactive areas, visitors can jump on a giant water bed, shop the latest arrivals and design their own customized sweaters.

This season, Gap optimizes its fabric technology to make it softer, lighter and more comfortable. Its newly upgraded autumn sweater collection features “three-step softness.” This triple softening treatment creates a "hug-like" wearing experience that brings a soft, skin-friendly touch.

As one of the world's most iconic apparel brands and the authority on American casual style, Gap has been in China for 10 years. In 2017, it opened its biggest China flagship store in Shanghai to underscore the importance of the China market for the company. 

Cartier 

Gap, Cartier host major product events in Shanghai
Ti Gong

Cartier presents its new collections at the timepiece fair Watches & Wonders. 

Cartier presents its 2020 watchmaking novelties at Watches & Wonders (W&W), held last week in the Shanghai West Bund Art Center, showcasing more than 70 new watches to the press, specialists and clients. The event was a continuation of an online live broadcast done in April due to the coronavirus outbreak.

Boasting an area of 100 square meters, the booth had a warm golden façade with three "universes" inside: Pasha de Cartier, Masculine elegance and Fine jewelry watches.

The five-day event received more than 5,000 visitors.

“After the cancellation of the W&W main event in Geneva that was due to take place in April, we are delighted to be able to participate in the inaugural event in Shanghai. After dealing with the Covid-19 crisis earlier in the year, the China market is experiencing a strong rebound, so it’s important for us to showcase our watchmaking novelties at this high-visibility event,” said Guillaume Alix, Chief Executive Officer of Cartier China. “In particular the star of the show for us is the relaunched Pasha de Cartier watch, and we already have huge interest in this watch from our clients in China.”

Pasha, Cartier’s cult watch since its inception in 1985, features a new interpretation with an extroverted and generous character. Pasha showcases a strong graphic signature, with its square in a circle and its oversized Arabic numerals. Pasha is this year’s watchmaking statement for Cartier, and is being launched in China.

Cartier also unveiled a new feminine watch, Maillon, a true jewel with an unprecedented design carrying an ultra-feminine elegance; as well as Santos XL, the augmented version of the model that was presented last year at the Salon International de la Haute Horlogerie in Geneva.

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