Adidas launches wireless headphones

Adidas has launched wireless headphones in China, targeting sports/gym fans who need music during exercise.

Adidas has partnered with Zound Industries to launch its new adidas-branded headphones. They have been crafted to meet the specific needs of different sporting disciplines, according to the company. An in-ear model is designed for runners while an over-ear version is made for training.

Apple and Li-Ning are two other companies who have launched cross-industry products and services.

Li-Ning, a Chinese time-honored sports brand, has taken measures to “connect emotionally” and attract young consumers with the debut of its eSports sub-brand and eSports apparel. Meanwhile, Apple has enhanced sports tracking functions on its latest watch and iPhone models.

The adidas headphones cost from 1,099 yuan (US$155).