Consumer brands pledge greater effort for environment

Ding Yining
Some of the world's largest companies are promising to cut plastic packaging, promote recycling and share innovative ideas for sustainability.
Ding Yining
Consumer brands pledge greater effort for environment

Multinational companies have pledged further environmental protection plans and consciousness-raising programs, either by input in supply chains or through tie-ups with rivals, in honor of the World Environment Day.

Lighting products and solution provider Signify announced it will eliminate the use of over 2.5 million kilograms of plastics per year by phasing out plastics for product packaging. 

"Consumers are becoming more vocal and concerned about plastic packages and we'll certainly lose them if we don't act," said Global Head of Sustainability, Environment, Health & Safety of Signify Nicola Kimm. 

It's working to replace blister packs with paper-based box packaging in different regions, starting with LED bulbs in Europe in the third quarter, and the rest of the world following from the start of 2021.

Its current policy already requires all packaging to contain more than 80 percent of recycled paper. 

Digital platforms are using their reach with consumers to encourage recycling efforts. 

A monthlong activity hosted by the China Association of Fragrance, Flavor and Cosmetic Industries was launched at the end of May to promote the recycling of used bottles and skin-care product packages. 

Alibaba's Taobao platform is joining hands with foreign and local brands to encourage consumers to return empty bottle of skin-care products in exchange for coupon or small gifts. 

Brands like Kielh's, Lancome, Bobbi Brown, La Mer and Estee Lauder are part of the initiative. 

Adidas and sneaker brand Allbirds said they're aiming to create the lowest carbon footprint ever recorded for a sports performance shoe. 

The two companies will open the doors to each other’s suite of sustainable innovations and explore new solutions covering the entire supply chain, including material choices, manufacturing facilities and transportation methods that utilize renewable energy and fuels. 

They have not set a timetable for the launch of the new athletic shoe, but adidas' overall target is to reduce 30 percent of its carbon footprint by 2030 and achieve carbon neutrality by 2050.

"Hopefully this partnership inspires brands to refocus their competitive spirit toward the race against climate change and encourages a collaborative approach to finding better solutions," Vice President of adidas Brand Strategy James Carnes said in a statement.

This year it will make 15 to 20 million pairs of shoes using plastic waste, and the partnership with Allbirds is uncommon for rival businesses in the same market. 

Special Reports