Kiehl's exhibit is greener than ever
Kiehl’s exhibition Made Better — Green Planet Plan runs at Columbia Circle, Naval Club, till this Sunday.
The show is set up by 100 percent recyclable materials and after the exhibition, the green plants will be donated to a charity foundation to decorate some of the children welfare institutions it sponsors.
The journey starts at the K.Planets, which is decorated by pot marigold, burdock and lavender, all major ingredients of Kiehl’s. With a summer drink and a “green passport” in hand, visitors trek through the Ingredients Corridor of avocado, aloe leaf, purple perilla and some other soothing and refreshing plants.
The Amazon Rainforest of lush tropical green highlights fun video interaction, while in the Homie area people can try their best to light up the neon tubes by riding on the old-fashioned bicycle as hard as possible. Or they can learn bonsai using the 100 percent recyclable paper pot.
Kiehl’s has been dedicated to using sustainably sourced and naturally derived ingredients, as well as recycled materials. The brand encourages its customers to return empty containers by the “Official Recyle and Be Rewarded” policy. So far it has recycled more than 2 million empty containers.
Last year, China joined the recycle campaign. People can have a quick glimpse at the exhibition of how empty bottles are recycled and remade to become new plastic items and fashion clothes.
It also highlights a photo exhibition of giant pandas by artist Zhou Mengqi, who is taking pictures of the black-and-white creature for 27 years. Since 2012, Kiehl’s has been sponsoring the project of wild panda’s natural habitats protection, calling for more attention to the preservation of the cute animal’s ecological environment.