Italian creativity comes to Shanghai
The first edition of the “Creativita Italiana Milano/Shanghai – All Around” was launched this week with a calendar of 20 events related to Italian creativity and design. The event runs until November 30.
“IDI Italian Design Icons,” one of the major events, features the theme “Innovation Deign, the City of the Future” for its three-day exhibition at ideaPod on the Bund.
On display are iconic products from top-tier Italian industrial design brands, including Ansaldo Breda, Ariston, Maserati and Poltrona Frau. There will also be lectures held by architects, designers, professors and representatives of the exhibiting brands.
During the “All Around” period, other activities are organized such as “Photography Exhibition: Airports Malpensa and Pudong,” “Prima Linea: Creative Spaces for Children” and “Milano Design Film Festival Performance.”
An exhibition at ideaPod on the Bund shows iconic products of top-tier Italian industrial design brands.
