Ontimeshow back for Shanghai Fashion Week

Tan Weiyun
Featuring almost 300 brands and the latest young talent, Asia's largest fashion trade fair is back at the West Bund as one of the key events of the Shanghai extravaganza. 
Tan Weiyun
Ontimeshow back for Shanghai Fashion Week
Ti Gong

Trade fair Ontimeshow will attract around 15,000 buyers and visitors. 

Ontimeshow, Asia’s largest fashion trade fair, is back at the West Bund as one of the key events of Shanghai Fashion Week.

The fair’s 2021 spring/summer edition features almost 300 fashion brands, including established domestic designer brands Angel Chen, By Fang, Deepmoss, Evening, Haizhen Wang, Qiuhao, Ricostru, Wan Yi Fang and Yes By Yesir.

A “Young Talents” zone has been set up for startup designers, whose brands are no more than 2 years old but show great potential. The 16 brands on display cover from ready-to-wear and haute couture to accessories.

Sustainability, art and technology are the main themes at the trade fair this season. Suppliers, designers, brands, artists and industry observers are gathering to talk about possible collaborations and how to promote the fashion industry following the pandemic.

A Green Fashion Salon is exhibiting high-tech, environmentally friendly fabrics developed by the world’s leading textile producers, and further explores the issue of sustainability through interactive exhibitions, art installations and videos.

A roundtable conference on the “circular economy” features sustainability and the recycling and upcycling of fabrics. 

Ontimeshow back for Shanghai Fashion Week
Ti Gong

The Green Fashion Salon discusses the issue of sustainability.

Artist and designer Cai Liechao’s light show adds a thread of poetry to the fashion trade fair, while the Degraded Architecture Studio brings its theatrical performance “It’s SJ JSJQ to be Ontime” (Time is Money) to the rest area.

Designer brand Jarel Zhang offers a special interactive experience with its Six°Degrees, a glass pavilion, which is divided into a sunny rainforest garden, a rain room and a thunder night created by lasers, and the immersive film area features the brand’s 2021 spring/summer collection.

Hologarment brings its latest product release, displaying its virtual reality fashion design platform and virtual samples online trading.

Atelier By Fang launches its haute couture series spring/summer 2021-22. Themed “Regeneration,” it is inspired by architecture.

Ontimeshow back for Shanghai Fashion Week
Ti Gong

Jarel Zhang's rain room

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