CIIE products available at fair for Spring Festival shopping

Li Qian
A pop-up fair opened at the Super Brand Mall in the Pudong New Area on Wednesday, providing goods from all over the world, ahead of the Chinese New Year.
Li Qian
Provided by Super Brand Mall. Edited by Li Qian. Subtitles by Li Qian.

It's a time-honored tradition in the run-up to the Chinese New Year to buy nianhuo (New Year's goods). As it draws near, a pop-up fair opened at the Super Brand Mall in the Pudong New Area on Wednesday, providing goods from all over the world at the doorstep.

More than 60 products from about 20 companies in countries, such as the United States, Australia, Denmark, Japan, South Korea and Slovakia, will be on shelves until Sunday.

L'Oreal debuted its MG Centella CICA Repairing Mask at the fair. It is tailored-made for Chinese customers and is the latest invention of the French cosmetic giant's local R&D center in Pudong.

CIIE products available at fair for Spring Festival shopping
Jiang Xiaowei / SHINE

Alpaca products are popular with shoppers.

Other highlights include special butter cookie boxes by Kjeldsens, baijiu (white liquor)-flavored liqueur chocolates by Anthon Berg, "Game of Thrones"-themed craft beer by Mikkeller, freshly-baked coffee beans by ESSEQARO and alpaca products by INJOI.

According to the Pudong Commerce Commission, all participating companies have joined the China International Import Expo, and the products were popular during the expo.

Chinese New Year falls on February 1 this year, the Year of the Tiger.

CIIE products available at fair for Spring Festival shopping
Jiang Xiaowei / SHINE

Baijiu (white liquor)-flavored liqueur chocolates

CIIE products available at fair for Spring Festival shopping
Jiang Xiaowei / SHINE

The fair will last until Sunday.

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