Donghua University launches China-Kenya design competition
The first China-Kenya Creative Cultural and Art Joint Design Competition was launched on Wednesday.
Shanghai-based Donghua University and the Moi University in Kenya launched the first China-Kenya Creative Cultural and Art Joint Design Competition on Wednesday.
The event, with a theme of "solidarity and prosperity," incorporates the wish for joint prosperity of all participating countries and regions from the Belt and Road Initiative. It welcomes faculty and students from Chinese fashion universities to team up with young Kenyans as participants to turn traditional craftsmanship, natural and cultural elements as well as folk customs into fashion designs with commercial value.
The organizers will then turn these designs into products and authorize Kenyan enterprises for mass production. They will also offer technical training for local talent to empower the development of the cultural and fashion industries in the east African country.
The event is also part of the textile and apparel festival being held to celebrate the 60th anniversary of the establishment of diplomatic relations between China and Kenya next year. More activities, including lectures and cultural exchanges, will be organized later.
Knitted qipao featuring African patterns were shown during the launch event.
