Old Shanghai Brands Revitalized

From pens to bicycles to musical instruments, time-honored Shanghai brands that have survived the tumultuous 20th century live on today and never seem to fall out of favor.

From pens to bicycles to musical instruments, time-honored Shanghai brands that have survived the tumultuous 20th century live on today and never seem to fall out of favor.

Prestigious Hero pen seeks to attract young customers - Shanghai Metro News

Prestigious Hero pen seeks to attract young customers

Shanghai's Hero pen brand released a dozen new products on Monday to revitalize its time-honored brand, dating back to the 1930s, and seek to attract a new generation of customers.

No steamer? Innovative products released on China Brand Day

Self-heating Nanxiang steamed buns were unveiled along with other innovative products of Shanghai's time-honored brands at the Exposition on China Indigenous Brands.

2023-05-10 21:14 0

Traditional brands promote products in office complexes and hospitals - Shanghai Metro News

Traditional brands promote products in office complexes and hospitals

Shanghai's time-honored brands on Nanjing Road E. are promoting their products in office buildings, and even hospitals, in an effort to boost consumption.

2023-03-01 21:20 0

Century-old eateries blend old flavor with creative design - Shanghai Metro News

Century-old eateries blend old flavor with creative design

Shanghai's century-old eateries are promoting their brands and latest offerings in downtown office buildings.

2022-11-10 19:42 0

Old brands on Nanjing Road get face-lift in commercial upgrade - Shanghai Metro News

Old brands on Nanjing Road get face-lift in commercial upgrade

The renovations aim to drive the commercial upgrade of the Nanjing Road pedestrian mall, known as China's No. 1 commercial street, and attract the younger generation.

2022-03-09 19:17 0

Hero pens reborn for a younger generation - Shanghai Metro News

Hero pens reborn for a younger generation

Shanghai's famous Hero brand released over 20 new products on Monday to mark its 90th birthday and the centennial of the Communist Party of China this year.

2021-06-07 21:02 0

Shanghai's traditional snacks now appeal to younger tastes - China Economy News

Shanghai's traditional snacks now appeal to younger tastes

Time-honored brands, or Laozihao, which are known for traditional snacks in Shanghai, are presenting their innovations during 2021 China Brand Day.

2021-05-09 18:20 0

Warrior Shoes treads on uncharted new ground - Art & Culture in China

Warrior Shoes treads on uncharted new ground

Huili, also named "Warrior Shoes" in English, is not only one of Shanghai's biggest shoe brands, but popular all across China and the world.

2019-05-21 11:15 0

It's about customer, not company - China Event News

It's about customer, not company

Shanghai should cultivate local brands and offer more customer-centered, innovative products, an industry conference held by Shanghai Daily heard on Thursday.

2019-04-11 21:45 0

A pen mightier than the cellphone - Art & Culture in China

A pen mightier than the cellphone

Shanghai's Hero writing implements have borne witness to the China's development and played an important role in many historic events.

2019-04-10 20:49 0

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