Old Shanghai Brands Revitalized

From pens to bicycles to musical instruments, time-honored Shanghai brands that have survived the tumultuous 20th century live on today and never seem to fall out of favor.
From pens to bicycles to musical instruments, time-honored Shanghai brands that have survived the tumultuous 20th century live on today and never seem to fall out of favor.
Hero pens reborn for a younger generation - Shanghai Metro News
Metro

Hero pens reborn for a younger generation

Shanghai's famous Hero brand released over 20 new products on Monday to mark its 90th birthday and the centennial of the Communist Party of China this year.
Shanghai's traditional snacks now appeal to younger tastes - China Economy News
Economy

Shanghai's traditional snacks now appeal to younger tastes

Time-honored brands, or Laozihao, which are known for traditional snacks in Shanghai, are presenting their innovations during 2021 China Brand Day.

Warrior Shoes treads on uncharted new ground - Art & Culture in China
Art & Culture

Warrior Shoes treads on uncharted new ground

Huili, also named "Warrior Shoes" in English, is not only one of Shanghai's biggest shoe brands, but popular all across China and the world.
It's about customer, not company - China Event News
Event

It's about customer, not company

Shanghai should cultivate local brands and offer more customer-centered, innovative products, an industry conference held by Shanghai Daily heard on Thursday.
A pen mightier than the cellphone - Art & Culture in China
Art & Culture

A pen mightier than the cellphone

Shanghai's Hero writing implements have borne witness to the China's development and played an important role in many historic events.
Squeaky clean for decades with iconic Shanghai soap - Art & Culture in China
Art & Culture

Squeaky clean for decades with iconic Shanghai soap

The warm, comforting fragrance of sandalwood fragrance is deeply ingrained in the memories of many older Shanghai residents. 
Everything old is new again - China Event News
Event

Everything old is new again

Industry experts discuss how Shanghai's time-honored brands can adapt to the age of the Internet
Time can never weary these local brands - Shanghai Metro News
Metro

Time can never weary these local brands

Shanghai brands are the subject of a citywide online poll that starts today and runs till April 10.
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