Warrior Shoes treads on uncharted new ground
Shanghai Daily's Andy Boreham went to Huili's Shanghai base to find out the secrets behind one of the city's most treasured brands.
Huili, also named "Warrior Shoes” in English, is not only one of Shanghai’s biggest shoe brands, but they're popular all across China and the world.
The brand has a long history. In 1927, a national entrepreneur built the first rubber shoes factory on Tangshan Road in Yangpu district. In 1935, the brand “Huili” was registered.
Wearing Huili shoes was like a badge of honor for the common man, especially after they became the go-to sneakers for national Chinese sports teams.
In the new era, Huili has had to change and grow in an environment with ever more competition, and ever more uncertainty.