Global cosmetics conference coming to Beauty Valley

Ti Gong

Over 500 representatives of the world’s top cosmetics companies will attend an international conference at the city’s Oriental Beauty Valley in November.

The second Oriental Beauty Valley International Cosmetics Conference, to be held between November 2 and 4, is expected to help transform Shanghai into a global center for beauty and health products, said Gu Yi, deputy director of Fengxian District, where the conference will be held.

The business district known as the Oriental Beauty Valley is the first of its kind in Shanghai and includes a 20-square-kilometer industrial park which will serve as the headquarters of domestic and international companies.

Leading Chinese cosmetics brands such as Jala, Pechoin, Chicmax and Marie Dalgar have manufacturing centers or marketing headquarters at the park, which aims to be on par with France’s Cosmetic Valley in Eure-et-Loir and Loiret and Japan’s Saito Life Science Park in Osaka.

Under the theme of “Beauty, Everywhere,” the conference will be a platform for companies from home and abroad to communicate as well as explore industry trends, Gu said.

During the conference, forums and panel discussions will be held on the development strategies of global cosmetics brands. These will also gather suggestions to help domestic brands compete with their overseas counterparts.

Senior officials with the world's top 20 cosmetics companies including L'Oreal, Unilever, Procter & Gamble, Estee Lauder and Shiseido will attend the conference and share their opinions on the industry.

The valley has attracted nearly 100 cosmetics companies, including American brand Nu Skin and South Korea’s Cosmax, as well as local brands. It accounts for more than 40 percent of the total value of the city's cosmetics industry.

The district government expects the value of cosmetic and health products manufactured in the valley to reach 100 billion yuan (US$14.04 billion) by 2025.

Ti Gong