Shanghai issues coupons totalling US$3 million to spur film consumption
Shanghai has announced that it will start issuing movie ticket coupons worth a total of 20 million yuan (US$3 million) on Thursday.
The promotion aims to attract more movie-goers to cinemas and stimulate the movie market.
Residents who purchase film tickets through a designated mobile phone application will receive a discount of 20 yuan per ticket. The promotion event will cover 330 cinemas across Shanghai and benefit up to 1 million consumers.
Several films will be released during the upcoming 2023 Spring Festival, including "The Wandering Earth II," a prequel to the 2019 sci-fi blockbuster "The Wandering Earth," and "Full River Red," which was directed by renowned Chinese filmmaker Zhang Yimou.