Mobike sues over its bike seats being used as billboards

Mobike claims a Shanghai-based firm covered 200,000 of its bikes with plastic seat covers carrying advertising without its approval. 
Wang Zhiguo

One of the seat covers that is now the subject of a lawsuit by bike-sharing company Mobike.

Bike-sharing company Mobike is demanding 1 million yuan (US$152,530) from a website operator who put adverts on its bicycles, a court which has accepted the case said yesterday.

In the lawsuit filed to the Pudong New Area People's Court, Mobike accused Shanghai Huijia Information Technology Company of making seat covers carrying advertisements and putting them on 200,000 Mobike bikes in Shanghai, Beijing and Guangzhou.

"Huijia neither informed us in advance nor obtained our approval," Mobike says in the indictment. "It maliciously used our users and reputation to promote its brand and services, which destroyed our image and violated business ethics. It infringed our rights and posed unfair competition."

Mobike is asking Huijia for a public apology, removal of the seat covers and 1 million yuan in compensation.

Wang Zhiguo

Mobike claims that seat covers carrying advertising for a website operator were placed on 200,000 of its bicycles.

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