Global cosmetics conference for Oriental Beauty Valley

Ti Gong

Over 200 representatives of the world’s top cosmetics companies will attend an international cosmetics conference at the city’s Oriental Beauty Valley next week.

The Oriental Beauty Valley International Cosmetics Conference is expected to help transform Shanghai into an international industrial center for beauty and health products, Gu Yi, deputy director of Fengxian District, where the conference will be held, told a press conference on Tuesday.

The business district known as the Oriental Beauty Valley is the first of its kind in Shanghai and includes a 20-square-kilometer industrial park which will serve as the headquarters of domestic and international companies.

China’s leading cosmetics brands such as Jala, Pechoin, Chicmax and Marie Dalgar have manufacturing centers or marketing headquarters at the valley, which aims to be on par with France’s Cosmetic Valley in Eure-et-Loir and Loiret and Japan’s Saito Life Science Park in northern Osaka.

With the theme of “a better life empowered by beauty,” the conference will become a platform for companies from home and abroad to communicate as well as explore industrial trends, Gu said.

Ti Gong

During the conference, 11 forums and panel discussions will be held to discuss development strategies of global cosmetics brands as well as gather suggestions to help domestic brands compete with their overseas counterparts.

The valley has attracted nearly 100 cosmetics companies, including American brand Nu Skin and South Korea’s Cosmax, as well as local brands. It generates more than 40 percent of the total value of the city's cosmetics industry.

The district government expects the value of cosmetic and health products manufactured in the valley to reach 100 billion yuan (US$14.4 billion) by 2025.

Ti Gong