Tallest building in Puxi opens commercial complex
The commercial complex of the tallest building in Puxi officially opened to public on Sunday, featuring a photo exhibition, a miniature Bund artwork and fashion shows.
The shopping center of the 320-meter-high Sinar Mas Plaza, also known as the White Magnolia Plaza, on the North Bund in Hongkou District launched its opening celebration with a monthlong fashion festival.
Catwalks featuring fashion brands from the center and a photo exhibition of 100 unusual jobs in Shanghai were held in the central square of the complex.
Other parts of the plaza have become offices for many of the world’s top companies, mainly in shipping, finance and fashion design industries.
A key attraction is Miniature World, a 300-square-meter artwork that restores the historical scenery of the Bund. It was done with the participation of many historians from Fudan University.
Historical events, such as the establishment of the statue of the Goddess of Peace, are showcased in the mini-masterpiece. Even the toll of the clock tower of the Bund has been restored.
Over a dozen artists spent about 18 months creating the work. An LED illumination system simulates night and day over the Bund. The work features more than 15,000 figures, 500 vehicles and 300 river vessels.
Other newly opened entertainment venues at the site include the Dinoman theme park, a Legoland and a Lanehub experience store.
The array of eateries at the center includes KPRO, a new sub-brand of KFC China. The restaurant has different menu offerings from existing KFC stores in China and will also serve seasonal dishes and snacks, with a focus on young professionals.
The main building of the plaza is the fourth-tallest in Shanghai, after the 632-meter Shanghai Tower, 492-meter Shanghai World Financial Center and 420.5-meter Jin Mao Tower in Pudong’s Lujiazui area.
The new building surpasses the 250-meter Shimao International Plaza to become Puxi’s tallest construction. However, that distinction won’t last long.
Construction is underway on two skyscrapers in Puxi that will surpass the height of the plaza.
The North Bund area is being transformed into a financial and shipping center. Office buildings, restaurants and malls have been planned for the area, according to the Hongkou District blueprint.
The district has attracted a ninth of China’s mutual funds by promoting its regional advantages and offering incentives to support the development of financial services, according to the district government.
At the end of 2018, the district was home to 1,520 financial institutions managing more than 5 trillion yuan (US$745.9 billion) of assets.