Ur Bakers shines Bright light on old brand

The city’s time-honored brand Bright Dairy launched its new bakery store Ur Bakers last week to take Shanghai-styled bakery to the next level.

The store, located on Wuding Road, has over 30 kinds of bread and a dozen creative beverages that attracted many people to get a taste on the opening day.

Bright Dairy products are basically the secret of the recipe at the bakery. Milk is used throughout the dough kneading process without a single drop of water.

Meanwhile, direct-fired baking is used to give a crispy crust and keep the bread tender inside. The method is so far the only one used in the city.

Other lines of products have also found favor with customers. Momchilovtsi yogurt-flavored puffs as well as Italian-style pastries offer a balanced choice of health and taste.

Classic fruity and cheese dishes and coffee are also available.

The overall interior decoration of the store is aimed at creating a cozy and welcoming ambience. The two stoves placed against the red brick wall have become a big draw for people to take photos.

The store is Bright’s active move to expand after its successful attempt to march into the cold drinks market.

It has been upgrading the industrial chain by spotting new growth points and being driven by innovation. The layout as such has helped develop more consumption scenarios and breathe new life into the old brand.