Nightlife festival kicks off at Xujiahui commercial hub
The first Xujiahui nightlife festival was launched on Sunday to boost the nightlife economy of the landmark commercial hub.
As part of the city's Double Five Shopping Festival, the nightlife festival features food bazaars, lighting shows, sales promotions, and the release of shopping coupons through the end of June.
As a highlight, the Metro City lighting show will illuminate the Xujiahui Skywalk with music and art performances every night. It's part of the celebration for the 25th anniversary of the landmark mall, once popular for computer and electronic devices.
A food bazaar in front of the Metro City mall has gathered over 40 brands and stores to offer barbecue, wines and coffee to customers, along with stalls selling innovative souvenirs.
Huijin Department Store will unveil a nostalgic market titled "My Happy Years," gathering over 30 time-honored brands of Shanghai. The operating hours will be extended to 11pm during the festival at most department stores in Xujiahui.
Nightlife shopping coupons for six major Xujiahui malls, and over 1,000 brands will be released.
The commercial zone, named after the Ming Dynasty scientist and scholar Xu Guangqi (1562-1633), was established in 1992. A major facelift was launched in 2017 to connect the key malls with a skywalk and renovate some old shopping complexes to win back customers.
If you go:
Xujiahui Nightlife Festival
Date: Through the end of the June
Venue: Xujiahui Commercial Hub
How to get there: Xujiahui Station, Metro Lines 1, 9 and 11