China's 'single dogs' also have their day

Alone on Chinese Valentine’s Day? Gift yourself a dried flower. Or better yet, indulge in a cake shaped like a “single dog.” Eating by yourself? A restaurant will sit a teddy bear across from you.

As couples coo over each other during China’s version of Valentine’s Day today, several businesses will woo a single population that may be unlucky with love but has money to spend.

While Valentine’s Day is on February 14 in other parts of the world, China celebrates its version during the Qixi Festival, which falls on the seventh day of the seventh month of the lunar calendar.

Couples go on dinner dates and exchange flowers and cards. And then there are the “single dogs,” as they are called in China.

Nearly 200 million people are single in the country of almost 1.4 billion, according to official figures, many resisting family and cultural pressure to settle down.

Businesses have something else for them.

One of the country’s most popular hot pot restaurants, Haidilao, places a teddy bear across from customers who dine alone.

The bear can make customers “feel at home ... not isolated and treated with warmth,” said Xu Bin, one of its restaurant managers, adding that this service mainly targets younger customers.

For those with a sweet tooth, the Seven Colour Rainbow bakery makes a cake in the shape of a pooch with his tongue out.

Dubbed “the single dog,” the dessert is 20 percent more expensive than the shop’s more common cake, but it accounts for 15 percent of sales.

“People buy these cakes for their friends as a benign joke,” said an employee surnamed Liu.

Even US fast food chain Burger King is offering a special discount meal just for singles on Chinese Valentine’s Day — a burger, a fried chicken thigh and a smoothie.

At his flower shop, An Shuai offers singles dried roses encased in glass.

“People love to celebrate these festivals, and single people can also give flowers to themselves,” An said.

A range of businesses are targeting singles, including travel, dining, online video games, online video streaming, sports clothing and cosmetics, according to Shaun Rein, founder of China Market Research Group and author of “The War for China’s Wallet.”

Travel agency Lvmama says the number of bookings for people without a companion rose almost twofold in the first half of the year compared with the same period in 2016, according to the People’s Daily newspaper.

In the first 11 months of 2016, solo travelers accounted for 15 percent of the millions monitored by Ctrip, the online travel agency, according to the Southern Metropolis Daily newspaper.

“More widespread among the young and single population, traveling alone has become a way for people to realize their spiritual pursuits,” Shi Yuduan, chief marketing officer of Ctrip’s tourism business department, was quoted as saying.

Zhou Kai, 29, feels greater freedom while being single. “Without the restraint from a relationship or marriage, I can engage more time in personal interests and hobbies and spend more.”

Online flower retailer Reflower says almost 80 percent of weekly orders are from female customers, with more than half buying flowers to “comfort themselves.”

“Females who are single especially spend most of their paycheck. Males tend to save more because they want to buy a house later on,” Rein said.

“It’s really being empowered by women, because they are the most optimistic consumers, they tend to have higher paying jobs than men, and they tend to spend more.”

But China is concerned about the growing drop in its working-age population, a consequence of its declining fertility rate and former one-child policy.

The Communist Youth League has started to organize blind dates in an attempt to encourage them to settle down.

In northern Tianjin alone, the local league committee has arranged blind dates involving 340 people for the Qixi Festival.

“In urban areas especially, parents are saying to their girls ‘don’t settle.’ Only marry if you want to marry, only have kids if you want to have kids,” Rein said.

“I view that as showing female empowerment ... I think it’s a very healthy shift, showing more male-female gender equality than ever before.”