Trade in services section a CIIE highlight

Huang Yixuan
The largest professional services networks, the "Big Four" accounting firms of Deloitte, Ernst & Young, KPMG and PwC will be exhibitors at this year's event. 
Huang Yixuan

Companies participating in the trade in services section at the third China International Import Expo will exhibit more advanced services in fields including finance, logistics, consulting, inspection and testing, and culture and tourism.

The sector this year will have an exhibition area of 30,000 square meters, with more than 250 companies taking part as exhibitors, of which over 50 are Fortune Global 500 enterprises and industry leaders.

The four largest professional services networks, the "Big Four" accounting firms of Deloitte, EY, KPMG and PricewaterhouseCoopers will be among the exhibitors. 

Deloitte, which will attend the fair for the third year, will focus on topics such as future health, smart cities and future communities, the Now Consumer framework, and smart manufacturing 2.0, to introduce its cutting-edge innovative service solutions at its 144-square-meter booth.

One of the company’s products will make its global debut while two new products will be launched to the Chinese market.

Over the past three years, Deloitte has not only felt the spillover effects of the expo, but also benefited from China’s open and friendly business environment, the company said.

"As China continues to open up to the outside world, support free trade and create a better business environment, there is a growing demand for professional services. Some of the Chinese companies that are already thinking globally are paying more attention to management models, operation modes, governance structure, as well as transformation and upgrading of technology, while more and more foreign companies are ‘stepping in’ to seek more potential market as well as capable partners. The CIIE, at the time, brings us more opportunities to play a bigger role as a professional service provider," Deloitte said. 

CBRE Group, a worldwide commercial real estate services and investment firm, is making its first appearance at the third CIIE. At its 108-square-meter booth named "CBRE Future Center," the company will launch self-made prop-tech solutions, introduce its comprehensive consulting service solution "Strategy Plus," release the Outlook 2030 series of research reports, and sign cooperation agreements with government units and major clients.

The CIIE has become a powerful force to push forward economic globalization as it promotes trade and investment as well as helps enterprises to obtain services, according to Xiao Weike, head of marketing and corporate communications of CBRE China.

One of the few large-scale exhibitions to be held offline this year, the CIIE highlights the determination and confidence of the Chinese government to promote opening-up and win-win development with businesses from various countries, Xiao said.

Japanese diversified financial services group ORIX Corp will be another first-time exhibitor after attending the second CIIE as visitors where it became “deeply aware of the scale and global influence of the expo."

"This is a grand occasion for international economic and trade cooperation, bringing together high-quality enterprises, products and services from all over the world, and offering huge opportunities for trade and investment," said Liu Guoping, chairman of ORIX China.

Special Reports