Shanghai to further bolster retailers amid shopping upgrade

Shanghai Party Secretary Li Qiang on Monday visited some landmark shopping areas in Jing’an District, which is labeled as a role model to construct Shanghai into a global shopping center. 

Efforts should be made to implement tailor-made and targeted policies to realize organic upgrading of the urban areas, preserving the tradition while encouraging innovation, Li said.

Chen Zhengbao

The HKRI Taikoo Hui, which opened last year, has been a leader in attracting shop debut of many brands, making it a trend-setter in Shanghai, or even in the country. It is also home to many concept stores. Li stressed that the HKRI Taikoo Hui should keep improving its shopping environment to meet the demand of consumers of different age groups, especially the younger generation, who represents the trend of changing consumer behaviors.

Chen Zhengbao

Starbucks Reserve Roastery Shanghai is dubbed as the world’s largest experience center for coffee culture, and it is a typical fruit of policy innovation. Li said government officials should take an active attitude to new business models and keep facilitating policy innovation to support businesses.

Chen Zhengbao

The 300-meter Wujiang Road has been built into a street for people to enjoy Shanghai-styled relaxation. Li said there is great potential to develop such shopping areas, which have distinguished features to stay attractive for consumers.

Chen Zhengbao

The Plaza 66 has been a benchmark for high-end shopping, which gathers many top-level brands. Li said Shanghai should continue to strengthen the competitiveness of such retailers, making them a poster card for “Shanghai Shopping” brand.

Chen Zhengbao

WeWork, a co-working space, has been built in an old building that has a history of more than 80 years. Li said it represents the meaning of “organic” upgrading of urban areas.