New federation to nurture cultural creativity

Local college students can now have their cultural creative products mass produced or applied to the market easier with the establishment of a new federation.
Dong Jun / SHINE

A visitor looks at a piece of artwork at the Think Youth exhibition at Shanghai Fashion Center.

Local college students can now have their creative artwork marketed in an easier approach following the establishment of a city federation for the cultural creative industry last week.

The federation so far has 43 members — 20 universities and 23 cultural creative associations, parks and bases — and is expected to expand in the future.

During a ceremony held at the Shanghai Fashion Center in Yangpu District, Wang Yayuan, deputy director of the local publicity department, said the federation aims to support professionals in cultural creative industries in universities. It will also cultivate the idea of innovation and entrepreneurship in students, as well as building a bridge between cultural creative industry parks and universities.

Dong Jun / SHINE

A piece of artwork at the Think Youth exhibition at Shanghai Fashion Center.

Meanwhile, more than 3,000 creative products from the third Think Youth exhibition, an annual event on creative works made by local college students, were showcased at the event. 

The exhibition, which ended on Sunday, had the works it collected from more than 40 universities and colleges from Shanghai and other areas of the Yangtze River Delta region, divided into nine categories and displayed at different sites across the city. 

Wan Zijian, a student at Shanghai Film Art Academy, provided a series of seals engraved with various landmarks in Shanghai. With the seals, well-known local buildings such as the Shanghai Museum, the Shanghai Customs House and the Shanghai World Financial Center can all be stamped onto paper and be made into postcards or bookmarks. 

Another series, created by Pan Jingyi from the same school and titled "Leaf*Shanghai," is made with leaves collected from different areas around the city. Gingko leaves from Huaihai Road, magnolia leaves from the People's Square, oriental plane leaves from Huashan Road and maple leaves from Luxun Park were made into four "paintings." The leaves are also used as decorations on lampshades, book covers and coasters.

Dong Jun / SHINE

A woman handles a piece of artwork at the Think Youth exhibition at Shanghai Fashion Center.

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