New momentum for global beauty and health industry cluster

The Oriental Beauty Valley in south Fengxian District is making another leap towards becoming a global health and beauty industry cluster after the launch of three new platforms covering product tracking, product testing and cultural media, officials said on Friday.

The product tracking platform uses technologies including big data and blockchain and forms a full industry chain tracking system from the testing of cosmetic materials to manufacturing and logistics processes.

It merges the production line of factories inside the valley and their original equipment manufacturers, and allows consumers to trace product information, testing results and logistics information via a simple search.

It also serves as a complaint platform and will transfer unsolved complaints to market watchdogs, providing reference to authorities.

The testing platform provides a wide variety of testing services in textile, leather products, and environmental indexes for beauty and health industry enterprises.

The launch of these platforms will help facilitate better services for cosmetics and health enterprises and push forward the gathering and development of the health and beauty industry, officials said.

"The aim is not just gathering cosmetics, health and bio-pharmaceutical enterprises in the valley, but creating a full industry chain," said Gu Yi, deputy governor of Fengxian District.

A beauty and health industry chain platform integrating research, development and design, intelligent manufacturing, testing, display and transaction functions will be created in the valley by 2025. A global beauty and health industrial cluster with independent intellectual property rights will be formed by that time, according to the blueprint.

The valley was established in 2015 to develop and promote local cosmetics brands globally.