Software park firms honored in birthday festivities

Yang Jian
The Universal Software Park in Putuo District celebrated its 15th anniversary on Monday by awarding leading enterprises based in the park.
Yang Jian
Software park firms honored in birthday festivities
Ti Gong

Universal Software Park

The Universal Software Park in Putuo District celebrated its 15th anniversary on Monday by awarding leading enterprises based in the park.

The Universal industrial park, developed by the Putuo government in 2004 in Changzheng Town in northwest Shanghai, has ambitions to become a high-tech industrial base in the Yangtze River Delta region.

The park has attracted a large swathe of high-tech companies in animation and gaming, financial technology, Internet film, intelligent manufacturing and big data.

Fast development

Thanks to the services provided by park operators, the total production value of the area has been increased 100 fold in the last 15 years.

There are now almost 1,000 companies based in the park, including 10 listed enterprises, said Song Zheng, the park’s general manager.

The park was only about 12,000 square meters when it was initially built on November 11, 2004. Nowadays, it has nine sites with a total office space of 300,000 square meters and has generated tax revenues of 1.6 billion yuan (US$228 million) with over 20,000 employees.

Gu Jun, deputy director of Putuo, is responsible for optimizing the environment and services by renewing the park’s core section to meet the demands of professionals on residence permits, housing and children’s education.

Gu believes the park’s operators need to broaden their international horizon and improve professional capabilities to enhance cooperation with international innovation platforms and attract high-tech foreign companies.

Those based in the park have been reluctant to move elsewhere since its grand opening.

To answer rising demand, the park has developed an affiliated Universal technology plaza, Huada technology and innovation building, Prona plaza and an intelligent manufacturing and robotics industrial park.

The southern and northern expansions of Universal park are also under construction. “We’re willing to develop along with the Universal park,” said Zhang Junbo, general manager of Unity Technologies China.

‘Unity Harbor’

The US computer software giant who created the world’s most widely used real-time 3D platform has based its Shanghai branch within Universal park.

The park’s operators have set aside one of the office buildings in the park “Unity Harbor” to attract computer companies on engine research and development, game development, testing, operation and publishing. A lot of companies in the same industry have gathered in the park. And several businesses have managed to find suitable clients and suppliers from their nearby neighbors.

The park operators have developed a Universal space where white-collar workers can chat with friends or clients over a cup of coffee. Various salons and training exercises are also being held in the 200-square-meter space.

A U-time project has been initiated, featuring voluntary services, clubs, as well as recreational and even matchmaking events. A U-pioneer volunteer team often visits the elderly and launches energy-saving or environmentally friendly promotions.

A book club has also been arranged to encourage white-collar workers to read or watch movies during their noon break while psychological counseling and fitness guides are provided in the park.

The park has won numerous awards during its 15 years of development. Recently it was listed among Shanghai’s top 20 creative cultural enterprise brands for 2018.

The winning companies were selected from 77 nominators through recommendations and online polls. They included the city’s time-honored brands, cultural parks and companies in the manufacturing, service, technology, culture and retail industries.

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